3 Predictions

Hi, Pumulo here! In 1997 Jeff Bezos discovered the internet was growing at 1700% every year and that inspired him to build Amazon. I hope you’ll stumble on a random information in here that inspires you to take action. If there are other companies or brands I should breakdown, hit reply.

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I’m working on a Lovable.dev breakdown so I’ll send that next week. I’m obsessed with vibe-coding (coding using natural language).

Some Predictions

I want to talk about three interconnected trends that I’m seeing and my predictions as a result:

1. The Loneliness Epidemic - also referred to as the Male Loneliness Epidemic - this is the idea that young people, especially young men, are more isolated and lonely than ever. Increasingly to young people in the developed world, connection means social media rather than face-to-face interactions. Even when face-to-face, young people seem to struggle to connect or enagage without a technological interface.

2. Brands becoming Creators - when brands behave less like corporations and more like individuals, this saturates creator channels.
   
   It waters down connection on public channels because what we understand as connection - sharing comments, participating in a cultural moment - becomes commercialised.

   

   Corporate Social Media Strategy is Converging - the voice of the intern

   
   Leaving comments and interacting with comments as a form of connection becomes commercialised, tacky, cheap and so loses its value. When brands act like Creators - it indicates that social media strategies are converging which indicates the maturing of a channel.
   
   When a brand lands on a successful social strategy like Duolingo or RyanAir, other brands follow suit. The channel then becomes saturated with copycats. When a channel becomes saturated, or mature, it stops being cool (Think Facebook) and it comes to the end of its lifecycle and that means that…

3. Users and audiences begin to search for non-saturated spaces: Longterm users are going to retreat to niche private spaces for connection and communication.

4. This brings me to my next point: there’s nothing more niche than creating your own space or product. I think users will increasingly begin creating spaces and products for themselves. The more personalised, the more tailored the better.

5. Keep this cycle in mind. It’s the public to private cycle in digital social behaviour.

   In essence, what this means is that it’s going to become harder to sell on social media without having compelling positioning and differentiation.

That’s all for now. See you next week.
P.S. If you disagree tell me why by email.