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Brand Anatomy

The People, Products and Strategies behind the world's most viral brands

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Brand Anatomy

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Tech

Jul 14, 2025

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8 min read

The Collaborative Design Playbook: How Figma Scaled User Acquisition and Retention

4 mins - Bottom-up adoption: Free access for individuals, viral team invites, and community-driven growth

Pumulo Ngoma

Social media

Feb 9, 2025

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12 min read

🟥RedNote: The Great Chinese Heist

How Rednote Stole 3 Million TikTok Users

Pumulo Ngoma

Medical

Jan 12, 2025

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11 min read

The Drug that Broke the Internet

The Anatomy of Ozempic

Pumulo Ngoma

Apr 24, 2024

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10 min read

TymeBank: How to Steal Marketshare

4 Strategies Startups Can Use to Gain Marketshare

Pumulo Ngoma

♾️How Lovable Grows: The Product is the Proof

The growth playbook for AI Apps

Pumulo Ngoma

Lovable's Formula: The Product Is The Proof

Sep 14, 2025

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11 min read

Lovable's Formula: The Product Is The Proof

The growth playbook for AI Apps

Pumulo Ngoma

Social media

Aug 10, 2025

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3 min read

3 Predictions

Social Media is Changing

Pumulo Ngoma

Tech

Jul 14, 2025

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8 min read