How Lovable Grows

Hi, Pumulo here! In 1997 Jeff Bezos discovered the internet was growing at 2300% every year and that inspired him to build Amazon. I hope you’ll stumble on a random fact in here that inspires you to take action.

Every week, I analyse viral products, the people and the strategies behind them. Today, we’re diving into Lovable.dev because their blueprint is the blueprint for all AI Code Builders.

If there are other companies or brands I should breakdown, hit reply.

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It’s the age of the idea guy.
If you’re someone who has millions of ideas but never knows how to execute,
you’re up.
If you can get through the initial frustration of broken code - the world is your oyster.

The Early Years

Lovable was conceived in Stockholm, Sweden, when a group of veteran founders, product engineers, and physicists went for a serendipitous walk:

“Let’s go for a walk, I have an idea... By 8AM, we’d decided to start a company together. Not to make coding easier. To make it obsolete”.

This founding myth underscores Lovable's mission: not simply automating or streamlining programming, but expanding access by removing the barrier entirely.

And when the barriers are removed, everyone becomes a builder.

Canva did it with design.

Now Lovable plans to do it with code.

The pitch is compelling: anyone can think of an idea and develop a mockup in minutes, not months.