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The Collaborative Design Playbook: How Figma Scaled User Acquisition and Retention
Jul 14, 2025

The Collaborative Design Playbook: How Figma Scaled User Acquisition and Retention

4 mins - Bottom-up adoption: Free access for individuals, viral team invites, and community-driven growth

Pumulo Ngoma
Pumulo Ngoma
The People, Products and Strategies behind the world's most viral brands

Brand Anatomy

The People, Products and Strategies behind the world's most viral brands

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